Hanif Bayat

Hanif Bayat is the CEO and Founder of WOWA Leads. He earned his PhD in Theoretical Chemical Physics from the University of Toronto in 2011. Following his graduation, he spent six years as a Quantitative Analyst at BMO and RBC Royal Bank, specializing in the analysis and modeling of financial products, such as equity derivatives.

In February 2018, Hanif transitioned from his banking career to launch WOWA.ca, driven by a mission to enhance transparency and modernization in the real estate sector. He identified significant untapped potential for providing reliable information and essential tools for making informed real estate decisions. Initially launched as a marketplace for real estate agents, WOWA evolved to offer comprehensive information and tools for all aspects of real estate decision-making.

By 2022, WOWA broadened its vision beyond real estate to become "Canada's Personal Finance Encyclopedia," covering a wide array of personal finance topics, including loans, taxes, investments, and credit cards.

Today, WOWA.ca features a comprehensive portfolio of over 1,000 calculators, guides, and tools, making it one of the largest financial resources in Canada. The site attracts nearly one million monthly visits, helping Canadians to know their options and make informed financial decisions.