WOWA.ca

Hanif Bayat | CEO and Founder

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Hanif Bayat

Chief Executive Officer and Founder

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Hanif Bayat is the Founder and CEO of WOWA Leads. He earned his Ph.D. in Theoretical Chemical Physics from the University of Toronto in 2011. Following graduation, he spent nearly six years as a Quantitative Analyst at BMO and RBC Royal Bank, where he specialized in analyzing and modeling financial products such as equity derivatives.

In February 2018, Hanif left his banking career to launch WOWA.ca, motivated by a mission to improve transparency and raise the quality of information in the real estate sector. He recognized a significant gap in accessible, reliable data needed for informed decision-making. Originally launched as a real estate platform, WOWA evolved by 2022 into “Canada’s Personal Finance Encyclopedia,” expanding its coverage to a broad range of personal finance topics, including loans, taxes, savings, investments, and more.

"We believe that most people can make significantly better financial decisions when they have access to clear, transparent information and tools. WOWA.ca empowers Canadians with the choices, resources, and insights needed to make informed and prudent financial decisions. That’s why we use ‘Simply Know Your Options’ as our tagline," says Hanif Bayat.

Today, WOWA.ca offers a robust portfolio of over 1,000 calculators, guides, and tools, making it one of Canada’s largest platforms for financial information. The site attracts nearly one million monthly visits, empowering Canadians to better understand their financial options and make more informed decisions.