Privacy Policy

Last Updated February 21st, 2021

At WOWA, we hold transparency and honesty as our core fundamental values. We are committed to protecting your privacy and making sure that your information is handled securely and used properly. This Privacy Policy describes how we collect, store, use, and distribute information about our users.

Basic Definitions

  1. WOWA Leads Inc. (“WOWA Leads”, “WOWA”, “we”, “us”, “our” or the “Company”)

  2. Our Website, Platform, and all information, software, and services associated with it (collectively, the “WOWA Platform”, “our platform”, or the “Services”)

  3. You as any individual or entity that accesses, browses, or uses the WOWA Platform in any manner (“you”, “your”)

  4. Personal Information is any information that relates to you and identifies you personally, either alone or in combination with other information. It is always your choice whether or not to provide Personal Information but if you choose not to provide certain requested Personal Information, in some instances you may not be able to access or use all the features of our platform. In other instances, your choice not to provide certain other Personal Information may mean that you will not be able to use certain features of our platform. ("Personal Information")

What We Collect

While using our Services, we may ask you to provide us with certain personally identifiable information. We will ask for your consent if we wish to use your Personal Information for purposes other than those listed in this privacy statement, or if we are required to do so under applicable law.

Information we may collect when through request forms:

  • Email address;
  • First name and last name;
  • Phone number;
  • Personal preferences;
  • Social identifier if you choose to log in to your account via social media

We will also collect the following information when sign up for an account:

  • Gender;
  • Brokerage

Information we collect automatically on the WOWA platform

We will collect Personal Information about you when you interact with our websites and services. A visit to one of our websites results in data being sent from your browser to our servers. The information we collect in this way includes:

  • Your IP address;
  • The date and time of the visit and how long you remained on our website.
  • The pages you visited on our website;
  • The referral URL (the site from which you came to our website);
  • Information about the device and browser you used to visit our website (including browser type and version, operating system, etc.).

Information we collect through third party platforms

We may use a third party such as Google Analytics to help us gather and analyze information about the areas visited on our website and user behaviour. Metrics include but are not limited to pages most read, time spent, search terms, cursor movements, field entries, and other engagement data). We use this information to evaluate and improve the user experience and Our Services. You can find out more about Google Analytics or how to opt-out of data collection by Google Analytics at “How Google Uses Information From Sites or Apps That Use Our Services” and “Google Analytics Opt-out Browser Add-on”.

We use Microsoft Clarity in order to better understand our users’ needs and to optimize this service and experience. Microsoft Clarity is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Microsoft Clariy uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Microsoft may use this data to provide Microsoft Advertising, and you can find out more about their privacy policy on the Microsoft Privacy Statement page. Amongst other methods, you can opt-out of interest-based advertising by visting the Microsoft opt-out page and control your collected Personal Data through the Microsoft privacy dashboard.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our Services.

How We Use Your Personal Information

  1. Registration As An Agent: You may be asked to register for an account to use the Services. If you choose to register for an account you must provide certain Personal Information to us such as your full name, email address, and phone number. By registering, you provide consent for the creation of a profile that will contain certain Personal Information including your full name. The profile will be publicly accessible and may be shared with any other users of the Website or our Services, even if you have not chosen to request for the validation of your profile.

  2. Registration As A Customer: You may be asked to register for an account to use the Services. If you choose to register for an account you must provide certain Personal Information to us such as your full name, email address, and phone number. We or our Partners may contact you for quality assurance purposes or to recommend Services that we think may be useful for you.

  3. Request Forms: If you request for a WOW Agent to contact you or for more information about a certain third party product or service listed on our Website, you may be required to input certain further Personal Information, such as name, contact information, address, and other information that you may choose to provide. If you submit such a request form, we will send the information contained in the form as well as information we have gathered about you during your visit, including search preferences and information provided in our online tools, to the applicable WOW Agent or third party and you hereby consent to us sharing your Personal Information with the WOW Agent or third party. They, in turn, may share your Personal Information with other parties, which we may not have any knowledge of. Any Personal Information we provide to WOW Agents or third parties will be treated in accordance with the terms of their own Privacy Policy, which you should read or inquire about. We will not be responsible in any way for how any WOW Agent or third party treats your Personal Information.

  4. Online Tools: We may offer tools such as a mortgage calculator, property tax calculator, stress test calculator, and mortgage affordability calculator. If you use these tools, we collect information that you provide (such as your income, expenses, mortgage amounts, etc.) in order to provide you with the features and functions of the tools. Unless you provide consent, none of the information provided will be shared with any other users of the Website or Services.

  5. Location Information: We believe that experience in a relevant location is key to determining the best WOW Agents for our consumers. As well, some of the calculations used in our tools will change depending on location. Therefore, we may ask for your location and the location of your desired properties or current properties by requesting a postal code, province, city, and/or address. We may also attempt to identify your location through your IP and the use of a third-party service. No Personal Information is sent to the third-party service. For more information and to correct your IP information, see “ip-api Privacy Policy”.

  6. Statistics: We also collect statistics about your use of our Services as well as of third party products and services that you request information about through the Website. This information will be kept confidential, however aggregate statistics that do not personally identify an individual will be kept by us and such aggregate statistics may be made available to other members or third parties.

  7. Marketing Communications and Product Recommendations: If you sign-up to receive marketing communications from us, we collect your name and email address to send you information about our products and services and those of our partners that may be of interest to you. You may withdraw your consent to receiving marketing communications or product recommendations from us at any time by following the opt-out instructions in each communication.

  8. Re-Targeting: Our Website uses re-targeting technologies. This enables us to show our visitors, who have already visited or used our Website, advertisements from us on third party websites. We believe that the display of personalized, interest-based advertising is more interesting and relevant to our customers than advertising that does not have a personal connection. Re-targeting technologies analyze the information we collect about your interactions with each adidas platform as described above, including your cookies, and display advertisements based on your past web-surfing behaviour. You may opt-out of retargeting here.

Retention of Your Personal Information

We will retain your Personal Information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. If you request that your name be removed from our databases, it may not be possible to completely delete all your Personal Information due to technological and legal constraints.

Even when deleted, your Personal Information may still be retained by our partners and the third parties we work with. It is up to you to contact them and refer to their privacy policies to remove your data. We have no legal obligation to assist you in doing so and cannot guarantee that you will be able to delete your Personal Information.


The security of your Personal Information is important to us. We use commercially reasonable efforts to store and maintain your Personal Information in a secure environment. We take technical, contractual, administrative, and physical security steps designed to protect Personal Information that you provide to us. We have implemented procedures designed to limit the dissemination of your Personal Information to only such designated staff as are reasonably necessary to carry out the stated purposes we have communicated to you. You are also responsible for helping to protect the security of your Personal Information. For instance, never give out your email account information or your password for the Services to third parties.

Disclosures and Transfers

Our servers (and certain service providers) are located in both Canada and the US, and accordingly your Personal Information may be available to the Canadian and US governments or their agencies under a lawful order, irrespective of the safeguards we have put in place for the protection of your Personal Information.

Our servers (and certain service providers) are located in both Canada and the US, and accordingly your Personal Information may be available to the Canadian and US governments or their agencies under a lawful order, irrespective of the safeguards we have put in place for the protection of your Personal Information. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, we may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

We may disclose your Personal Information in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Services
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Children's Privacy

Our Services do not address anyone under the age of 18, or the age of majority in your applicable legal jurisdiction. We do not knowingly or intentionally collect personally identifiable information from anyone under this age. If we become aware that we have collected Personal Information from anyone under the age of 18, we will take steps to remove that information from our servers.

Links to Other Websites

Our Services may contain links to other websites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will attempt to notify you of any changes to this Privacy Policy, but it is your responsibility to ensure you are aware of any changes by regularly reviewing this Privacy Policy. Unless stated otherwise, our current Privacy Policy applies to all Personal Information that we have about you. We will update the “Last updated” date at the top of this Privacy Policy whenever we make any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Website signifies your acceptance of any changes.

Access and Accuracy:

You have the right to access the Personal Information we hold about you in order to verify the Personal Information we have collected in respect to you and to have a general account of our uses of that information. Upon receipt of your written request, we will provide you with a copy of your Personal Information although in certain limited circumstances, we may not be able to make all relevant information available to you such as where that information also pertains to another user. In such circumstances we will provide reasons for the denial to you upon request. We will endeavor to deal with all requests for access and modifications in a timely manner.

We will make every reasonable effort to keep your Personal Information accurate and up-to-date, and we will provide you with mechanisms to update, correct, delete or add to your Personal Information as appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to which we are permitted to disclose your information. Having accurate Personal Information about you enables us to give you the best possible service.

Contact Us:

You can help by keeping us informed of any changes such as a change of address or telephone number. If you would like to access your information, if you have any questions, comments or suggestions, if you find any errors in our information about you, or for more information on the manner in which we or our service providers use your Personal Information, please contact us using the contact form at our Contact Us Page.