About Us
WOWA.ca is a Personal Finance Encyclopedia for Canadians.
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WOWA.ca is a personal finance encyclopedia with over 1000 guides, tools, reports, and calculators that is being used by over 6 million Canadians annually. With a wide range of financial tools and calculators, consumers can now plan for any aspect of their personal finances as well as their real estate needs. Besides the calculators and guides, Canadians can find the latest market data related to the housing market of major Canadian cities/provinces, mortgage rates, GIC rates, HELOC rates, tax rates and many more.
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How we earn money?
Our website is free to use. In our pages, we introduce some financial products of our clients, who are reputable Canadian lenders and fintech companies. We charge our clients for leads when any of our users fill in the forms to be contacted by them, or we charge our clients on a per-click basis or with a monthly fee.
Management
Hanif Bayat is the Founder and CEO of WOWA Leads. He launched WOWA in 2018 after recognizing a significant gap in accessible, trustworthy financial information and tools for the general public to support informed decision-making. Before founding WOWA, Hanif worked as a Quantitative Analyst at RBC and BMO, where he developed mathematical models for various financial products, including equity derivatives. He holds a PhD in Theoretical Chemical Physics from the University of Toronto and has spent decades applying quantitative modeling across multiple disciplines. He has published numerous scientific papers and currently writes about banking and personal finance for The Globe and Mail. Learn more...Profile of Our CEO, Hanif Bayat
Development Team
Thomas Lo is a Full Stack Developer at WOWA. He has a Bachelor's Degree in Computer Science at the University of Toronto and specializes in software engineering. He enjoys learning about new web technology and putting the things he learns into practice. He has previously worked for the Ministry of Education Ontario and outside of software, he enjoys swimming in his free time.
Naymul Mohammed is a Full Stack Developer at WOWA. He has a Bachelor's Degree in Software Engineering from the University of Western Ontario. He has experience in all kinds of software development from the Hackathons he has participated in. In his spare time, he enjoys cycling and watching movies.
Isaac Byron is a Full Stack Developer at WOWA. He has a Bachelor’s Degree in Economics from the University of Victoria with a specialization in Finance. He is a self-taught programmer with experience working in the web3 industry. In his spare time he enjoys anything outdoors, including hiking, camping, swimming and exploring.
Product and Content Team
Jimmy Nguyen is an Associate Director, Real Estate/Financial Products at WOWA. He also serves as the Vice President for the Political Science and Pre-Law Association at the University of Toronto Mississauga (UTM). He has previously worked at a Toronto-based investment group and the Department of Management at UTM. He has a B.Comm from the University of Toronto where he was a finalist in the Rotman Portfolio Management Competition and is currently pursuing a CFA certification.
Dr. Ali Nassimi is a Real Estate/Financial Products Manager at WOWA. Since receiving his PhD in Theoretical Chemical Physics from the University of Toronto, he has spent five years as an assistant professor of Physical Chemistry. His publications cover a wide range of topics, from quantum classical dynamics in science to companies bankruptcy risk models and corporate hedge analysis in finance.
Sanika is a financial and real estate content architect at WOWA. Previously, she managed her own architecture and interior design firm and has over 5 years of professional experience in the built environment industry across numerous roles. She is a qualified architectural designer with an MArch from Deakin University in Australia. In her free time she likes to read, socialise and experiment with new recipes.
Kirill Sukhikh is a Real Estate Content Writer for WOWA’s US Product Team. He has extensive real estate experience and has a property management company targeted at the student and young professional market. He is also finishing his degree in Financial Economics and Statistics at the University of Toronto.
Advisors
Blake Witkin is a pioneer in Canada’s angel investment community, specializing in the development and commercialization of emerging technologies. He is a co-founder of Maple Leaf Angels, Toronto’s largest angel group, and is currently a board member and former Chair of the Board of Directors of Angel Investors Ontario. Blake has been personally involved in many technology startups, including as a senior executive and private investor of Image Processing Systems Inc., a TSX-listed corporation that was ranked #1 in growth by Profit Magazine.
Rostam Dinyari is a serial entrepreneur with a decade of experience in Silicon Valley companies. He has previously worked at Bosch’s Venture Capital division and built extensive connections in the tech industry. He is now leading strategic AI initiatives at Google Cloud and works with customers and technology partners to develop AI applications for the industry. He has a Ph.D. in Electrical Engineering from Stanford University.
Reza Farahani is a Data Scientist Consultant at BCG. He has over a decade of experience tackling business models and revenue generation from an algorithmic perspective. He is the co-founder of a Business Intelligence and CRM platform, Jubin Co. Prior to BCG, he has worked as a Business Analyst and Data Scientist at TD and SOTI.