Best Car Insurance Companies in Canada for 2024

This Page's Content Was Last Updated: December 19, 2023
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When it comes to choosing the best car insurance company in Canada, there are a few key factors to consider. These include coverage options, price, customer service, and overall reputation. With so many different insurance providers available in Canada, it can be overwhelming trying to determine which one is the best fit for your needs.

In this article, we'll take a closer look at some of the top car insurance companies in Canada, ranked with J.D. Power's Canada Auto Insurance Satisfaction Survey, and see what sets them apart from the rest.

Best Car Insurance in Canada


#1The Co-operators LogoThe Co-operators★★★★★
#2The Personal LogoThe Personal★★★★
#3RBC Insurance LogoRBC Insurance★★★★
#4Economical Insurance LogoEconomical Insurance★★★★
#5belairdirect Logobelairdirect★★★★


#1Alberta Motor Association (AMA) LogoAlberta Motor Association (AMA)★★★★★
#2The Co-operators LogoThe Co-operators★★★★★
#3Johnson Insurance LogoJohnson Insurance★★★★
#4TD Insurance LogoTD Insurance★★★
#5Wawanesa LogoWawanesa★★★


#1The Personal LogoThe Personal★★★★★
#2SSQ General LogoSSQ General★★★★★
#3La Capitale LogoLa Capitale★★★★★
#4Industrial Alliance (iA) LogoIndustrial Alliance (iA)★★★★
#5Promutuel LogoPromutuel★★★

Atlantic Canada

#1The Co-operators LogoThe Co-operators★★★★★
#2Intact Insurance LogoIntact Insurance★★★★
#3TD Insurance LogoTD Insurance★★★★
#4Wawanesa LogoWawanesa★★
#5Johnson Insurance LogoJohnson Insurance★★

Source: J.D. Power Canada Auto Insurance Satisfaction Study

Star ratings are J.D. Power Circle Ratings for Consumers

What You Should Know

  • The Co-operators is the top-rated car insurance provider in Canada, with other highly rated providers including The Personal, RBC Insurance, and Economical Insurance.
  • When choosing car insurance in Canada, it is important to consider coverage options, additional features and services, reputation and customer satisfaction, and discounts and savings opportunities.
  • When searching for the best car insurance in Canada, compare quotes from multiple companies, ask about available discounts and savings opportunities, consider the level of coverage, and consider bundling policies for added savings.
  • Some provinces, such as BC, Manitoba, and Saskatchewan, have compulsory public car insurance plans.
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Best Car Insurance in Ontario

#1The Co-operators LogoThe Co-operators★★★★★
#2The Personal LogoThe Personal★★★★
#3RBC Insurance LogoRBC Insurance★★★★
#4Economical Insurance LogoEconomical Insurance★★★★
#5belairdirect Logobelairdirect★★★★
#6Travelers LogoTravelers★★★★
#7Intact Insurance LogoIntact Insurance★★★
#8TD Insurance LogoTD Insurance★★★
#9Allstate LogoAllstate★★★
#10Aviva Insurance LogoAviva Insurance★★
#11Wawanesa LogoWawanesa★★
#12Desjardins LogoDesjardins★★

Ranked as the #1 car insurance in Ontario and Atlantic Canada, and as the second best car insurance company in Alberta, The Co-operators is known for their exceptional customer service and community involvement. They’ve been operating in Canada for almost 80 years after being founded in Saskatchewan in 1945.

They offer a wide range of insurance products, including car insurance, home insurance, and life insurance. In terms of car insurance, The Co-operators offers a variety of coverage options, including liability, collision, and comprehensive coverage top-ups.

Some benefits of Co-operators for car insurance include accident forgiveness, where your car insurance premiums won't go up after your first collision if you've been collision-free for at least six years, discounts for bundling home and auto insurance and discounts for hybrid and electric vehicles.

The Personal is ranked as the second-best car insurance in Ontario and the best in Quebec. The Personal offers plenty of insurance discounts and savings, such as saving up to $725 when you insure 2 or more cars with them, saving up to $1,105 for a clean driving record, saving up to 10% for students, up to 5% for winter tires, and loyalty savings up to 15%.

The Personal app even lets you get a photo-based estimate on your auto claim, file and track claims, and get a personalized premium based on your driving habits with Ajusto, such as your acceleration, deceleration, and other driving behaviour.

RBC Insurance is another top contender in the Canadian car insurance market. Besides mandatory coverage, RBC also offers some unique additional coverage options. This includes a disappearing deductible, where your deductible is reduced by 20% for each claim-free year, a waiver for effects on your driving record and premium for your first at-fault accident if you've been claims-free for at least six years, and loss of vehicle use coverage.

Other auto insurance policies offered by RBC include motorcycle insurance, motorhome insurance, trailer insurance, ATV insurance, snowmobile insurance, boat insurance, and collector car insurance.

Economical Insurance is part of Definity Financial, which also includes Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. With a history dating back to 1871, Economical is one of the oldest insurance companies in Canada and offers a range of coverage options.

While you can’t directly get a car insurance quote from Economical, you can through any insurance broker. Economical has a search tool on their website to connect you with a local insurance broker in your area.

An important player in the Canadian insurance market, belairdirect has been providing complete car and home insurance solutions to Canadians since they were founded in Quebec in 1955. In 1997, they were the first car insurance company in North America to offer an online car insurance quote directly to consumers. This innovative spirit is a hallmark of their service, which aims to simplify the insurance process for their customers.

While belairdirect is headquartered in Quebec, they also have branch locations in Alberta, Ontario, British Columbia, and Newfoundland and Labrador. You can easily get a car insurance quote online in minutes, buy your coverage instantly without having to talk on the phone, and even submit car insurance claims online or through the belairdirect mobile app.

Travelers is a U.S. insurance company and is a well-established name in the global insurance industry. In Canada, they are known for their broad range of car insurance solutions, tailored to cater to different customer needs. Coverage options available with Travelers include liability, collision, comprehensive, loss-of-use, and uninsured motorist coverage. They also offer unique insurance policies for classic collector vehicles that are 15 years old or more, antique vehicles 25 years old or more, and recreation vehicles.

One notable feature of Travelers is their "IntelliDrive'' program, a usage-based insurance option that rewards safe driving habits with discounted premiums. This includes the time of day that you drive, speed, acceleration, hard braking, and distractions. Over a 90-day period, drivers' habits are tracked using a mobile app, and depending on performance, discounts of up to 30% can be applied at renewal. However, risky driving habits can increase your premium by up to 10%. This innovative approach to insurance aligns with Travelers' commitment to safety and value, making them a reliable choice in the Canadian car insurance market. You can only get Travelers car insurance through an insurance broker. Base commission for brokers starts at 12.5%.

TD Insurance is a part of the TD Bank Group, one of Canada's largest and most recognized financial institutions. Offering a broad selection of car insurance coverage, they cater to a wide demographic of drivers in Canada. TD also partners with over 750 universities, companies, and alumni organizations, offering members of these groups preferred car insurance rates. This feature sets TD Insurance apart in the competitive Canadian car insurance market.

The TD Insurance app further simplifies the claims process by allowing customers to do everything from starting an auto claim to booking a repair appointment, all from their mobile device. You can even download your digital pink card and add it to your mobile wallet with the app.

Allstate is an American insurance company and one of the largest in the world. It began operating in Canada in 1953, and now operates in Alberta, Ontario, Quebec, New Brunswick, and Nova Scotia. Known for their customer-centric approach, Allstate focuses on providing a personalized experience to policyholders, which is reflected in their individualized insurance plans and premium discounts for safe drivers and multi-vehicle policies.

Allstate offers plenty of discounts to their policyholders. Policy discounts include the "Take Two" Advantage for combining property and auto insurance, as well as multi-vehicle and group discounts. Vehicle discounts are available for safety features, new vehicles, anti-theft devices, private parking, and winter tires. Lifestyle discounts cater to students under 25 with good grades, students away at school, retirees, long-term clients, and minor offense forgiveness. Driving discounts include discounts for those enrolled in their Drivewise program and a discount for newly licensed drivers that have completed a driver training course.

Aviva is a British insurance company that has had a presence in Canada since 1835 with the Canada Accident Assurance Company. In 2003, Aviva Canada was formed. RBC Insurance works with Aviva Canada for their home and car insurance policies.

Optional car insurance coverages offered by Aviva include ride-sharing car insurance, such as for Uber or Lyft drivers, a disappearing deductible, protection against your premiums going up after a minor driving conviction, and an accident rating waiver.

Wawanesa Insurance is a Canadian insurance company named after where it was founded, Wawanesa, Manitoba, in 1896. Available only through an insurance broker, Wawanesa Insurance offers insurance for cars, commercial vehicles, motorcycles, recreational vehicles, motorhomes and campers, and utility trailers.

As the largest federation of credit unions in North America, Desjardins offers a comprehensive suite of insurance products including auto, home, life, and health insurance. Optional coverages that you can add-on include a $0 deductible, travel costs after an insured loss, accident forgiveness coverage, and 5-year replacement cost.

With the Desjardins Insurance Home-Auto app, you can view your digital proof of auto insurance, file a claim, and even tell Desjardins when you're putting a vehicle in storage.

Best Car Insurance in Alberta

#1Alberta Motor Association (AMA) LogoAlberta Motor Association (AMA)★★★★★
#2The Co-operators LogoThe Co-operators★★★★★
#3Johnson Insurance LogoJohnson Insurance★★★★
#4TD Insurance LogoTD Insurance★★★
#5Wawanesa LogoWawanesa★★★
#6Intact Insurance LogoIntact Insurance★★
#7Aviva Insurance LogoAviva Insurance★★

Alberta Motor Association (AMA) is a non-profit membership organization with a rich history, serving Albertans for close to a century and well known for their roadside assistance and CAA membership rewards and discounts. AMA is affiliated with CAA (Canadian Automobile Association) and AAA (American Automobile Association). In Alberta, AMA is the top rated car insurance provider in the province.

While AMA offers car insurance, they're also an insurance brokerage. For specialized plans, they may help you get a car insurance policy from one of their partners, which includes RBC Insurance, iA Financial Group, Canada Life, Sun Life, and Manulife (The Manufacturers Life Insurance Company).

Johnson Insurance is part of Intact Financial Corporation, which includes brands such as Intact Insurance, belairdirect, and Brokerlink. In Alberta, Johnson was ranked as the second-best car insurance company in the province. In late 2023, they’ll be merged into belairdirect and will stop operating in Manitoba, Saskatchewan, and the territories.

Best Car Insurance in Quebec

#1The Personal LogoThe Personal★★★★★
#2SSQ General LogoSSQ General★★★★★
#3La Capitale LogoLa Capitale★★★★★
#4Industrial Alliance (iA) LogoIndustrial Alliance (iA)★★★★
#5Promutuel LogoPromutuel★★★
#6belairdirect Logobelairdirect★★★
#7Desjardins LogoDesjardins★★★
#8Intact Insurance LogoIntact Insurance★★★
#9Aviva Insurance LogoAviva Insurance★★
#10TD Insurance LogoTD Insurance★★

SSQ General and La Capitale have merged to form Beneva, making it one of the largest insurers in Quebec. The merger has led to a wider range of insurance products, including home, auto, life, and health insurance. They also offer savings and investments, such as RRSPs, TFSAs, and annuities.

Some discounts at Beneva include a decreasing deductible, where your deductible decreases by $50 each time you renew without any claims during the year. They also offer roadside assistance in Canada and the United States for only $3 per month. Other discounts include discounts for electric or hybrid car insurance, young adults, families, and civil servants.

Headquartered in Quebec City, iA Financial Group gets high marks as the fourth best car insurance company in Quebec. Besides car insurance, iA offers home, life, travel, and health coverage.

iA claims that you can save an average of $320 on your car insurance with them, and you can save even more by bundling your auto and home insurance, insuring multiple vehicles, and by having other products with iA Financial Group. You can easily get a quote and make claims 24/7.

Promutuel is a mutual insurance company, meaning it is owned by its policyholders rather than shareholders. This unique structure allows Promutuel to prioritize the interests of their members and community above profits. Promutuel Insurance was the first mutual insurance company founded in Quebec, in 1852, and has been operating for over 170 years. They operate through 16 mutual associations across Quebec.

Promutuel has plenty of discounts, up to 10% off when bundling with home insurance, 10% off for multiple vehicles, 20% off for being claim-free, 10% off for low mileage, 5% off for anti-theft systems, and 15% off for electric vehicles. Promutuel’s Appi program is a mobile app that gives you reward points on each trip that you can redeem for gift cards, rewarding good driving habits. You'll also get feedback on every trip to help you improve your driving.

Best Car Insurance in Atlantic Canada

#1The Co-operators LogoThe Co-operators★★★★★
#2Intact Insurance LogoIntact Insurance★★★★
#3TD Insurance LogoTD Insurance★★★★
#4Wawanesa LogoWawanesa★★
#5Johnson Insurance LogoJohnson Insurance★★
#6Aviva Insurance LogoAviva Insurance★★

Important Factors to Consider When Choosing Car Insurance in Canada

While car insurance is mandatory, not all insurance providers are created equal. When choosing an insurance provider, it's important to consider several factors to ensure you get the coverage and service that best fits your needs. Some important factors to consider include:

  • Coverage options: Consider your specific needs, such as if you need additional coverage options or a specialized plan, and choose an insurance provider that offers coverage options that align with them.
  • Additional features and services: Some insurance providers offer extra add-on features and services such as roadside assistance, rental car coverage, or gap insurance. Consider what additional features would be beneficial for you.
  • Reputation and customer satisfaction: Look at customer reviews and ratings to get a sense of the company's reputation and customer service track record or availability.
  • Discounts and savings opportunities: Ask about available discounts and how you can take advantage of them to save on your premiums.
  • Digital capabilities: In today's digital age, it's important to choose an insurance provider that offers easy online or mobile policy management and claims processing.
  • Financial stability: Look into the company's financial stability and ratings from reputable agencies.
  • Consider the deductible amounts: A higher deductible can mean lower premiums, but make sure it's an amount you can afford in case of an accident.

How to Find the Best Car Insurance in Canada

Compare quotes from multiple companies

Don't settle for the first insurance provider you come across. Get quotes from a few different companies to compare coverage options and rates.

Ask about available discounts and savings opportunities

Many insurance companies offer discounts for various reasons, such as good driving records, multiple policies, or certain safety features in your car. Make sure to ask about these options.

Consider the level of coverage

While it may be tempting to choose the minimum required coverage or a higher deductible to save on premiums, it's important to consider if this will adequately protect you in case of an accident. Sometimes paying a little more for better coverage could end up saving you money in the long run. Make sure to choose a policy that offers enough coverage for your specific needs.

Consider bundling policies

Many insurance companies offer discounts for bundling multiple policies, such as car and home insurance. This could potentially save you money in the long run.

Review and update your coverage regularly

As your circumstances change, make sure to review and update your coverage accordingly. This will ensure that you have adequate protection at all times.

What’s the Best Car Insurance in BC?

There's only one answer to that, and it's ICBC! That’s because ICBC is the only provider of basic car insurance in BC. ICBC (Insurance Corporation of British Columbia) is a provincial Crown corporation that provides basic car insurance to all BC residents, called Autoplan. In British Columbia, basic coverage through Autoplan insurance is mandatory for all cars. This means that regardless of your driving record, you must get at least basic coverage through the government’s insurance company, ICBC. You can still purchase additional coverage from other insurers.

Some other provinces also have government-run insurance companies, such as Saskatchewan Government Insurance (SGI) in Saskatchewan and Manitoba Public Insurance (MPI) in Manitoba. These are compulsory public auto insurance programs. However, if you live in any other province, you can choose from private insurance providers.

The calculators and content on this page are provided for general information purposes only. WOWA does not guarantee the accuracy of information shown and is not responsible for any consequences of the use of the calculator.